![]() Properly revisiting the insights I gathered within my affinity mapping and from there work backwards, to identify deeper why questions to ask my user, and finding actual behavioural trends that would highlight motivational drivers for each behvaiour.Here I have included a vague need and more than one motivations. Rewriting my problem statement to only focus on one problem.what does staying healthy mean? What is the user’s actual motivations for eating healthy. Revisiting my affinity mapping, addressing some things that are still at surface level, ie.Practicing to rewrite some of my close-ended questions to be more open-ended by using the 5Ws and How framework.I did not utilise a presentation delivery method.Creation of face-value problem statement and solutions ie.Developed a set of branching affinity map and trend results, which resulted in crafting of persona (user).This was focussed around staying healthy! Had a go in developing a starting client brief, identifying key audience, developing initial set of assumptions and questions user interview questions.Completed project from end-to-end (Research Plan to Ideation).Project 1b relates to revisions and learnings from 1a. ![]() Project 1a was going through the process up to ideation and sketch. As well as that we are close to finishing our first set of projects 1a + 1b! If you’ve been following my stories, this is basically around one user (my project partner) and how she approaches eating and food preparations.
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